The ad now features a larger model with a focus on just her hair (no dress). The three text pieces working on a horizontal flow pattern with a play on words using the word "Behind" to tie in "The Man" and "The Salons".
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| Sample of Rough Set 3 | (Vertical logo) |
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| Sample of Rough Set 3 (Horizontal logo) |
The product is close to the model's hair and is in a higher position above the other two text areas.
The Original ad featured far too many cute slogans to make to make this version workable. "The Man Behind" slogan was kept and incorporates the word "Behind" to tie in the Fekkai text and the Salon text. Intro to Fekkai remains at top of page and is layered on top of model (showing importance). Negative space allows reader to start at model's hair and into the intro/luxury text. Following the hair line will take the reader to the text areas below. Salon locations seem to work best in proximity of the logo.
i liked the final outcome of your ads
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