Bad Ad Gone Better (Sample of Rough Set #2)

This is a redesign on the Fekkai Hair Care ad.
A picture of Fekkai has been positioned behind the model to tie in with one of his slogans "The MAN Behind the WOMEN".
The hair if the model (similar to web site model's hair flow) directs the visual flow of the viewer toward the text at the left.                                         
                                                      

Rough Set 2 (1of 6)

Class critique suggests that man's picture competes with woman's picture and that the text can be better arranged.

Roughs (set 3) should address these concerns.