The Fekkai ad is now being created from the final rough (from rough set #5).
This working draft is a start from scratch. While it would be easier to scan and past all the text (from the original ad), the process of learning would be lost.
So, at this stage we have some grid areas (on separate layers) that have blocks of text, the vertical logo and locations, a sample of product, and the "introduction line".
Aligning the text blocks will create a flow in itself, so looking at the shape of each block as well as its relationship to the other blocks is very important.
Image to go here... not uploading tonight
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