The original ad highlights the model as if it were a dress ad. It also hid the product into the lower left hand corner diminishing the effectiveness of the ad.
The new drafts clearly highlight the model and her hair. She is no longer full length, but she now has function and purpose.
The model actually separates the informational text (of Fekkai and his Salons) from the product to be advertised. Viewers can be with Fekkai or go straight to the product.
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| Draft 1 |
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| Draft 9 |
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| Draft 8 |
The product is now on the right side of the model in a prominent part of the page (as we read from L to R/ Top to Bottom).
Negative space is in the upper right and text blocks can be adjusted to create more.
The new design now has better flow.
Ok Kevin a great description. I might actually have only the hair and head - perhaps the connection is between the dress and going out with great hair. Also look at the information on the left - what is the most important - the guy who made the product or the visual of the product and all the other information?
ReplyDeleteKEVIN, I LOVE THE WAY YOU NUMBER THE DRAFTS - A GREAT LOT OF HARD WORK. THINGS ARE STarting to shift. You have to keep the same picture but they can be cropped.
ReplyDeleteRemember hierarchy and proximity are not the same and they do not have to go down the page in order importance. You can shift the viewer around the page by using the principles - contrast, size alignment etc..
1. Introducing Fekkai + Product identification – luxury 3
2. Fekkai logo + address 7
3. Hair and girl
4. Product picture
5. Brand – which is him with picture + Information about him - 6
6.
7. Salon addresses + information
great job and thanks
angela