The latest in the "Fabulously Freakish" Venice Beach Freak Show is still using a compound grid (but reconfiguired) and is targeting "local adults that would not ordinarly go to the freakshow".
This current design is using the illustrations as the attraction with text inclosed in boxes giving structure and order for our target adults that do not like to "go outside the box". The pastell colors used, offer a "safe, non-threatening feeling for our target audience.The illustration of the "turtle" actually creates the illusion of breaking through it's sphere and enters those "safe" structured text boxes. With the text in the right hand box, it describs the turtle "sunning itself on California beaches (doesen't everyone want that) and an inviting "Welcome" in yellow text.


