Bad Ad Gone Better

 These are some of the FEKKAI ads redone.

The original ad highlights the model as if it were a dress ad.  It also hid the product into the lower left hand corner diminishing the effectiveness of the ad.

The new drafts clearly highlight the model and her hair.  She is no longer full length, but she now has function and purpose.
The model actually separates the informational text (of Fekkai and his Salons) from the product to be advertised.  Viewers can be with Fekkai or go straight to the product.

Draft 1

Draft 9

Draft 8

 The Fekkai logo (name in script) has been lowered vertically and the hand of the model points or touches it.  The bottom of her dress points to one of Fekkai's sayings.

The product is now on the right side of the model in a prominent part of the page (as we read from L to R/ Top to Bottom).

Negative space is in the upper right and text blocks can be adjusted to create more.
The new design now has better flow.

I like this ad!
It is clean and simple.  I has clean white erasers that point to the text, simple colors (beige, white, and black), different lighting on similar colored objects (for color contrast and depth), subtle shadows that also ad depth. 

The composition is nicely aid out with open corners, and the brand name at the lower right corner (the last place we read-in western style reading). 
High praise for the Large Readable Text! 
Kudos to the person that underlined the SPF info and has placed "100% Fragrance Free" in a clear uncluttered area. 

Later I'll have to go back and read the text, for right now I'm good with the visual and what it is "supposed" to represent.

Bad Ad 1

This is bad ad 1.  As I visually came across this ad, I thought it was for a dress designer.  The picture of the girl in the long flowing dress, and the sweeping left arm (nicely pointing to the small print text) lead me to think "I guess she likes that dress ( and the bored dress designer pictured in the left corner).

  Imagine my surprise when I actually came across the words "hair" and checked out the less than prominent hair style on the model.  Upon reading the slogans "THE MAN BEHIND THE WOMEN" and "WEAR YOUR HAIR" leads me to think he might have a cult following, but then again what do I know about high fashion.    
More important than the product hiding in the lower left corner was the model's shadow that pointed me in the direction to change the page of the magazine...which I did.

Why Ad 1

I have come back to school to learn more effective communication skills that will help me express ideas (to those people that want to hear them).  Of course there will be those that are resistant to listening  regardless how skillfully information is presented, and I accept that.