Saturday, April 23, 2011

VBFS , designed with that "safe angle" in mind

The latest in the "Fabulously Freakish" Venice Beach Freak Show is still using a compound grid (but reconfiguired)  and is targeting "local adults that would not ordinarly go to the freakshow". 
 This current design is using the illustrations as the attraction with text inclosed in boxes giving structure and order for our target adults  that do not like to "go outside the box".  The pastell colors used, offer a "safe, non-threatening feeling for our target audience.

The illustration of the "turtle" actually creates the illusion of breaking through it's sphere and enters those "safe" structured text boxes.  With the text in the right hand box, it describs the turtle "sunning itself on California beaches (doesen't everyone want that) and an inviting "Welcome" in yellow text.

Sunday, April 17, 2011

The Venice Beach FreakShow Progress

After the first critique I went to work on creating the multi-head/legged animals as illustrations.  I have created both a turtle and a frog that I like.  Of course a big part of the project is placement of the pieces and text to create movement and flow.
Currently I have a one nearly completed version that I am working on the color(s) set with.


First draft with illustrations

In the Second version I am trying to create a "banner" to be included as part of the presentation.

Second Draft

The banner is laid flat and of a canvas texture with stitching around the outside edges.  The slogan runs vertically to catch the viewer's attention.  From there to catch more interesting information, one must turn the page to read.  For all those that won't put the effort in to turn the page, there is a Venice Beach and freakshow at the bottom of the vertical page layout.



The Freaky Progress of the Freakshow Project

Mesmorizing Draft (black and white version)
For the Venice Beach Freak Show, the first presentation included pictures  of animals and skeletons from the freak show.  A collage of three photos were used on top of a "mesmorizing circular movement background".  It was first created in color and later converted to black and white (as per project instructions).
In all honesty, I think the color version  captures more excitment than the black and white version.
While I am still having problems uploading any files (have tried AI, Photoshop, JPeg, FNG)  to the blog, I just managed to get this photo up now (4/22/11).

I tried to give it a 70's feel using the two fonts (including Comic Sans)

 The critique suggested that I illustrate the attractions (animals) to create something more in tune with my creative abilities.  Looks like that is what I will be doing.

Saturday, March 26, 2011

Venice Beach FS Slogans

With the understanding that my previous slogans read like paragraphs, I went back to the drawing board to create a few more.

- Odd Beyond Belief

- Odd, No Doubt

- Peculiar but COOL

- One of a kinds X 10

- Look Ma, Two Heads

- Wow, Two Heads Are ...

- Oooh, Look At That!

- Look at Dat, Look at Dat

- SEE It To Believe It!

- Look But Don't Touch !


So, I am looking for feedback from this list, what do you like.

Tuesday, March 8, 2011

Venice Beach Freak Show (Choose Your Message)

What will you expect?
We all have expectations of things, events and places.
Even though we may have plenty of  information available to us, often times we come up with a quick judgment  about something.

The Venice Beach Freak Show lends itself to just that.  It in itself is a presentation that is a contradiction.  One example of this is how the term "freak" is used to identify the term  "different".  The word "freak" has a negative connotation and typically many people will make their decision based on that word.

Walking down Venice Beach you will encounter a colorful giant mural.  There is a large two headed skeleton that is waving, that grabs your attention and almost seems to poke fun at it all. 


Also outside is a man (a "barker" or pitch man").  In listening to him, we are invited to come and see the first display (still outside and no charge).
 It is a 9"x16" plastic tub with water and a couple of rocks and two live turtles.  What makes it interesting is that the turtles have extra appendages and heads.  They are fully functional and do what turtles do while kept in In fact if you had never seen a turtle before, you would have accepted the notion that all turtles look like that.

Yes, a live dog with 5 legs
In talking with the owners, it seems that their real intent is to show the differences that go on around us and  to hopefully gain people's acceptance of the many miracles that occur in nature that we rarely see.

Inside there are many displays that give examples of  some genetically different life forms, along with some live performers that do their best to show you that things can be


very different than what we expect to be typical.


Bad Ad Gone Better Working Draft

The Fekkai ad is now being created from the final rough (from rough set #5).

 This working draft is a start from scratch.  While it would be easier to scan and past all the text (from the original ad), the process of learning would be lost.
So, at this stage we have some grid areas (on separate layers) that have blocks of text, the vertical logo and locations, a sample of product, and the "introduction line".
Aligning the text blocks will create a flow in itself, so looking at the shape of each block as well as its relationship to the other blocks is very important.

Image to go here... not uploading tonight

Tuesday, March 1, 2011

Bad Ad Gone Better (Sample of Rough Set #3)

This is a redesign of Fakkai's color care ad (samples from Rough Set #3)
The ad now features a larger model with a focus on just her hair (no dress).  The three text pieces working on a horizontal flow pattern with a play on words using the word "Behind" to tie in "The Man" and "The Salons".

Sample of Rough Set 3  (Vertical logo)
Sample of Rough Set 3        (Horizontal logo)





                                                 The product is close to the model's hair and is in a higher position above the other two text areas.

The Original ad featured far too many cute slogans to make to make this version workable.  "The Man Behind" slogan was kept and incorporates the word "Behind" to tie in the Fekkai text and the Salon text.  Intro to Fekkai remains at top of page and is layered on top of model (showing importance).  Negative space allows reader to start at model's hair and into the intro/luxury text.  Following the hair line will take the reader to the text areas below.  Salon locations seem to work best in proximity of the logo.